Bulls-Eye was established in 2012 as a low-cost, digital, alternative to traditional career assessment and coaching for young people. Our assessment tools are available in New Zealand, Australia and South Africa, and, are used by over 150,000 students. 

Our Assessments

Our career quiz and future pathway assessment tools help young people to identify their strengths and interests in an occupational context. By assessing occupational talents and interests, students can start to pinpoint pathways which make the most of their natural abilities while targeting their interests. We have developed a range of tools for the secondary school market which are delivered via the Career Central platform in Australia and New Zealand, and via Career Central and our partnership with Career Connect Group in South Africa. We have also worked collaboratively with Digital and Creative Agencies to develop bespoke tools for the university sector. 

Kate McBeath – Director

Kate holds an undergraduate degree in Psychology & Management and a post-graduate Diploma in Business (HRM) from The University of Auckland. Prior to setting up Bulls-Eye, Kate spent 15 years working in consulting, organisational development and human resources in a number of local, trans-tasman and international businesses. Kate has extensive experience in capability framework design, psychometric assessment, talent and leadership development and career coaching.